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Inspiring Ideas

Eating Oil?
Sunday, February 26, 2012

Who knew that oil was so pervasive in our food supply?

But in light of rising fuel prices which impact everyone from farmers to families and a report out of the UN that highlights the role that industrial agriculture and its oil-based inputs like chemical fertilizers and pesticides have to do with climate change, it is important to realize exactly that...how pervasive oil is in our food supply.

As a matter of fact, every 24 hours, the US spends  $1 billion on imported oil, with food production accounting for 10-17% of our energy consumption.

As prices continue to rise at the pump, it is becoming more poignant than ever to also remember that our agricultural system and means of food production in the US is dependent on fossil fuel.

Conventional food production and distribution requires a tremendous amount of energy—one study conducted in 2000 estimated that at least ten percent of the energy used annually in the United States was consumed by the food industry. As highlighted by theDepartment of Energy, more recent studies suggest that this number is now closer to 17 percent.

• Most pesticides are petroleum-(oil) based
• Increasing numbers of food additives and colorants are petroleum-(oil) based
• All commercial fertilizers are ammonia-based and produced from natural gas
• Oil allowed for farming implements such as tractors, food storage systems such as refrigerators, and food transport systems such as trucks
• In the US, the average piece of food is transported almost 1,500 miles before it gets to your plate.

But despite the fact that Richard Heinberg, a "peak oil" scholar, said: "How dependent on oil is our food system? Enormously dependent. Fatally dependent, I would say," perhaps we should hold fast to the knowledge that we are a country that was founded by creative and courageous entrepreneurs, and that since we are all at this table together, together, we can create the changes we want to see in the health of our food system.

So where do we start?  Right where you stand...in your kitchen.

Here are six steps to reduce your family's exposure to oil in our food supply.  And remember, to take these in "baby steps", as change doesn't happen overnight (you don't potty train a kid overnight either):

  1. Eat Foods You Can Pronounce (chances are they contain fewer artificial colors, additive and dyes)
  2. Cook it once, eat it twice (recycle those noodles for salad or that chicken in a stir fry)
  3. Purchase something organic, because by law, these products are not allowed to contain these synthetic and oil-based ingredients, dyes and pesticides.
  4. Eat local when possible, as the food miles traveled for these ingredients are far shorter and require less fuel to deliver
  5. Plant something (just one thing...remember those lima beans in cups in school?)
  6. Don't make "the perfect" the enemy of "the good" (remember, none of us can do everything, but all of us can do something)

And if you think that doing one small thing can't make a difference, remember to focus on progress not perfection.

Because together, we can affect remarkable change.

How Real People on Real Budgets Can Afford Organic
Friday, February 24, 2012

In a world in which we are constantly worried about the health of our families, the stability of our jobs, paying the mortgage and all of life's responsibilities, the simple act of trying to eat healthy often becomes a challenge.

Not to mention that if your family is anything like mine, then you've most likely got some picky eaters, limited time and a limited budget with which to pull all of this off in a world of soaring food prices.

So here are a few tips for those who want to start buying organic food but don't want to pay the high price:

  • Go Orgo-Generic. Major grocery store chains like Safeway and Kroger, and big box food retailers like Costco and even Wal-Mart, now carry their own organic foods. And all foods labeled "USDA organic" are created equal, no matter where you find them. No need to upscale your grocery store when Wal-Mart gets it done.

  • Buy Frozen. Frozen foods (like strawberries and fish) are cheaper than those that are delivered fresh. So if the prices on fresh produce are eye-popping, cruise on over to the frozen food aisle for a discount.

  • Eat with the Season. Retrain your taste buds to think like your grandmother did. She didn't eat strawberries in the middle of winter. Locally grown foods are usually cheaper than those flown in from another hemisphere so if you eat with the season, you'll be eating more affordably.

  • Skip the Box, Embrace the Bulk. Food that comes in boxes costs more because of the packaging costs associated with designing those pretty pictures! When you buy in bulk, you're not paying for all of the packaging, you're paying for the food which is what you want anyway. So slide on over to that bulk food aisle in Safeway and look for noodles, cereals, rice and beans in your local grocery store.

  • Support the US economy and Buy Local. You can save money by becoming a member of a local farm (just like you became a member at Safeway or Costco!). How do you find a local farm, you ask? Well, thankfully, the USDA now has a list of online sites to help you find the closest farm near you.

  • Comparison Shop. You wouldn't buy a car without comparison shopping, so before you even head out the door you can compare the prices of organic foods at different retailers from the safety of your own computer.

  • Coupons, coupons, coupons: Organic bargains are everywhere so click on About.com's Frugal Living page where you will find All Organic Links.

  • Grow One Thing. If you're as busy as we are, there's not a chance in creation that you are going to be able to feed your family off of your home-grown harvest, but you will find that growing a tomato plant can be incredibly inspiring. And it's not as intimidating as it seems. So pick one thing to grow -- you can do it (we all grew lima beans in cups as kids, right?).

  • Find a Friend.It is way more fun when you share this adventure with someone else, so be sure to find a friend, share this link and get back to us with your success stories (and if you have a tip that you want to add, please post it in the comment section below!).

Good luck! And keep us posted on your success stories at our website. 

Finding Your Voice
Thursday, February 23, 2012

Last year, I was asked to give a presentation.  I was totally intimidated before I took the stage, and the week prior I had wanted to call the group organizing the event and cancel, telling them that my kids needed me, my husband needed me, anything to get me out of having to head out of town to speak before what was going to be the biggest audience I'd seen.  

But I leaned into it.  

Because I have learned over the last several years that when fear hits, that is exactly where you should probably be, because it is leaning into that fear, inspired by love, that you will grow.

And so rather than quit, I practiced.  I couldn't screw up the words, it was my story, we had lived every moment of it.  So I set the timer in the kitchen on the microwave oven for 18 minutes - the time I'd been allotted for the talk - and I practiced.

And when the morning of the presentation came, I said a little prayer, "Let my heart speak" and took the stage.  And in doing so, let love conquer fear. 

So when I recently read an article about ten tips you can take to be an effective public speaker, I laughed.  It was about 365 days too late.  

I got some of it right, some of it wrong, but in the end, I did something.  And I invite you to do the same.  Dare to find your voice, to change the dialogue, to start a conversation, to believe in your ability to affect change, because what you may realize is that it will inspire others to do the same. 

Since it's never too late to get started, here is a list of the Top Ten Secrets of Today's Most Successful Speakers:

1. Research — Prepare carefully by doing your research before you even attempt to write your speech. Who is your audience? What are your “take aways” — the most important things you want them to walk away having learned from you? The more you know about your audience as well as your subject, the more confident you’ll feel when you are in front of them.

2. Make clear notes — Write down your entire speech, then pick out the main areas you’ve covered. Jot them down as bullet-points, words or phrases on 3″ X 5″ cards to prompt you during your speech. Use different colors to separate your points, in case you lose your place or work them into your PowerPoint presentation.

3. Practice thoroughly — Practice giving your talk into a recorder and use a timer to watch your minute marks. Surprisingly, having a recorder running puts pressure on you to know your material. From here, you can graduate to practicing in front of others. Practice using tools such as your PowerPoint clicker or laser pointer.

4. Visit the venue beforehand — Make an advance visit to where you’ll be speaking, even if you can only do this an hour beforehand. Stand exactly where you will be giving your speech to get a feel for the space. Also, ensure you get a sound check beforehand if there is a sound engineer provided for you.

5. Dress to stand out from the audience — If the backdrop is dark on stage, make sure you wear light colors. If the backdrop is light on stage, wear a contrasting color or darker shade. Never wear black on top, although black pants with a light or colored top works well. If you wear a dress, pick one with a belt, so you can clip the wireless mic transmitter to it! (Otherwise, in a pinch, I have clipped my mic pack to my bra strap.)

6. Breathe deeply – Take deep breaths before you go on stage. A minute or so of calm, deep breaths will slow your heart rate, increase your oxygen levels, and ground you nicely to give a calm, confident performance.

7. Think positively — If you’ve rehearsed and prepared adequately, there is no reason not to believe in yourself. Visualize no other outcome but being a raging success. Think how much the audience will like you, and how good you will feel after you’ve done it!

8. Don’t rush — Speak slowly to ensure you don’t trip over your words, and don’t rush to finish points. Ideally, set timings in your speech notes, so you know if you are going too fast or too slowly as you go along. Timing checks in your notes will help you sail along at a comfortable, relaxed speed.

9. Show your passion! — Feed off the passion you have for your subject. This will engage your audience’s attention. Let your voice get louder for some points and softer for others; have some variance in your presentation as far as your sound dynamics.

10. Be yourself and have fun – Audiences may forget what you say, but they will remember what you make them feel. And no one will know that you “messed up” but you. So go for it!


These tips were excerpted from the website of self-made entrepreneur and Inc. 500-ranked CEO Ali Brown who teaches women around the world how to start and grow profitable businesses that make a positive impact. Get her FREE weekly articles and advice at www.AliBrown.com.  


Let Love Inspire You
Wednesday, February 22, 2012

Over the last several years, people have shared inspiring quotes in an effort to lend their support and share their enthusiasm for the work being done to clean up our food supply.  From Michael Jordan to Winston Churchill, the quotes have poured in.  And like countless others before me, I have found incredible inspiration in them, citing them on the AllergyKids site, at the front of my book and at its close.  

And as I reflect on how these words of wisdom have carried me on this journey, through some stages that were so intense that they were physically stripping, to times of compassion, understanding and hope, I am so grateful for the inspiration, strength and courage that they helped provide. 

So here are just a few that have been inspirational.  I hope that you find inspiration in them, too:

"Do not look back and ask why, look forward and ask, why not." 
~ Herbert Becker

"The future belongs to those who give the next generation reason for hope."
~Pierre Tielhard de Chardain

"Walk with the knowledge that you are never alone."
~ Audrey Hepburn

"The important thing is this: to be able to sacrifice at any moment who we are
for what we could become."
~Charles duBois

"The truth is incontrovertible, malice may attack it, ignorance may deride it, but in the end, there it is." 
~Winston Churchill

"Always remember you have within you, the strength, the patience and the passion
to reach for the stars to change the world."
~Harriet Tubman

If you have a favorite quote that inspires you, we'd love to hear it so that we can share it with others and even add it to the quotes that we share at AllergyKids.  Just shoot us a message here. We'll let you know when we get it up so that you can know how much you've inspired others, too.  

Love Like There's No Tomorrow
Monday, February 20, 2012

Intense.  It's the only word to describe today.  

The weekend had been full of revelations about funding ties between non-profits and industry, an issue close to my heart given what I'd learned in the food allergy world back in 2006.  And quite honestly, I began to wonder, given the enormous wealth, vested interests and interplay between industry and non-profits, if we even stood a chance at open and fair science.  

And then I had an email in my inbox from a mother of three battling breast cancer.  Then another from a 25 year old about to enter the army, more from cancer survivors and then one from an EPA scientist worried about the foods that his kids are eating.

His stopped me in my tracks.

And once again, I reflected on the fact that there is so much more that unites us than divides us.  And the common thread that weaves our stories together is the love that we have for those that we care about.  It's universal.  It's a rocket fuel. It makes the impossible possible. It gives us permission to lend our talents. 

And it is our collective talents that will create the change we want to see in the world.  

Leaning Into It
Friday, February 17, 2012

Sometimes, you just have to put it out there.  Lay it all on the table and boldly see what happens.  

That's a bit how I feel today, heading into a panel on Role Models for Social Media Week in NYC.  We are going to be talking about food trends, the role that the media, chefs, entrepreneurs and bloggers play in dictating those trends and what each and every single one of us can to do create the kind of food system that we know our families are worthy of. 

No subject will be off limits, which means we will be addressing everything from eating disorders to recipes to athletes.  Intimidating, yes.  Exciting, definitely.  And I've learned over the last few years just how important it is to really lean into those emotions.  All of them.  To not shut any of them down but to bravely step into an unknown space and learn, just as the chart below suggests, so that together, we can:  Be brave.  Be kind.  Be the change.

The Power of Innovation and You
Wednesday, February 15, 2012

Sometimes it feels as if the world we grew up knowing has been thrown into a cuisinart and spun into something new.  And in some ways, it has.  With innovation and technology providing all kinds of never-before-seen solutions, this progress has been both awe-inducing and stomach-churning.  



Pick your headline and decide for yourself which way you want to go: from technology that enables us to connect with each other in ways never imagined to agrichemical ingredients being fed to the animals we eat, innovation is driving rapid change, as seen in these recent headlines:

  • Last week Apple customers visited stores on four continents to deliver 250,000 petition signatures demanding better working conditions at factories making iPads and iPhones. (The delivery made news on CNN).  Just this week, Apple CEO Tim Cook announced immediate factory inspections, showing that the pressure is working
  • McDonald's responded to the 100,000 people (and groups like the Humane Society of the United States) who told the fast food giant to stop sourcing pork from factory farms using inhumane "gestation crates," (cages so small that pigs can’t move or turn around).McDonald's told all of its suppliers yesterday to start phasing out the cages -- an earthquake for the food industry.
And as this change continues to happen, often at warp-speed, it is important to lend your voice.  If you don't think that one person matters, think again.  One person can make an enormous difference.  You can affect the change you want to see.  So start where you stand, with what you have, where you are.  Leverage the unique skills and talents that you possess with something that you are passionate about and create the change you want to see in this world of ours.  We've only got one shot at this, so be brave, be kind and be the change.

And if you want to get started but don't know where to begin, well, the safety of our food supply is a great place to start.  It affects all of us, regardless of political affiliation or where someone sits on the socioeconomic ladder. And it affects the health of our families, our communities, businesses and our economies.  Want to learn more? You can visit Just Label It or Fix Food .