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Inspiring Ideas

Joining Jamie Oliver on Food Revolution Day

Robyn O'Brien - Wednesday, May 16, 2012

This Saturday, May 19th, is Food Revolution Day.  It is an unprecedented call to action that will inspire, educate and empower people around the world to stand up for real food.

And if someone had suggested that I'd be doing this a few years ago, I'd have said they were nuts.  I was nuking nuggets and burning noodles.  I wasn't a foodie, just a former financial analyst with four kids. 

But life changes you and an allergic reaction in one of our children over breakfast did just that, making me an unlikely crusader in this food movement.  And this week, I am thrilled to be joining thousands of people worldwide who will be participating in events to raise awareness on preventing diet-related diseases and perhaps diseases and conditions that we don't yet know are diet related (because those studies have not yet been done).  

It's been a pretty big shift, and it's only been six years since that breakfast and the launch of AllergyKids.  And six years ago, in all honesty, I'm not sure if we were quite ready for this message.  But having spent the last several years, working with families and corporations around the country, politicians on both sides of the aisles and countless other Americans inspired into action, one thing is certain, we are ready now.  

We are having a food awakening in our country, and it's largely driven by the unspoken truth we see every day in the declining health of our families.  From "pink slime" to "meat glue" and genetically engineered crops hardwired to withstand saturation with chemicals, around the country, we are realizing that not knowing about how our food is produced is not good for the health of our loved ones.  

Ignorance may have once been bliss, but today, the majority of the world's population is more likely to die from obesity than hunger.  In fact, in the United States, more people die from diet-related disease every year than drugs, alcohol and war combined.  That's not good for our children and that's not good for our country .  

Which is why I am so proud to be supporting the remarkable efforts of Jamie Oliver and the Food Revolution team on Food Revolution Day to help inspire and empower people to believe in their ability to create change.

In Colorado, we will be inviting people to our local Farmers Market to bring any piece of junk food, processed food, fake food (you know, the nutrient-void kind that packs nothing but calories) on Saturday, May 19th, and swap it out for some real food, full of ingredients that will nourish your family that have been donated by amazing companies that were founded on the principal that real food should be available and affordable to all Americans, regardless of socioeconomic status or zip code. 

We're calling the event the Food Swap and will include fun and games for the little ones, as well as an adult-sized spelling bee sure to leave you absolutely stumped.  Details are here.

And then later that evening, I'll be joining Jamie and four dinner guests from around the country and around the world for what is sure to be a heartfelt, insightful and inspiring hangout and a dinner conversation that we hope you will be part of (learn how by clicking here).

The food movement needs you.  It needs all of us to lend our voices. The CEOs of our corporations are listening, they have children, too, as do members of Congress.  And while none of us can do everything, all of us can do something.  So lend your talents, share your love, and become part of the Food Revolution.  And let's create this legacy for the health of our loved ones together. 

Comments
Organic Gardening Supplies commented on 17-Aug-2012 05:37 AM
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