Fifteen year ago, if someone had suggested that I'd be writing this column, I'd have asked what planet they were on.

I was working as a financial analyst that covered the food industry.  My day to day consisted of meeting with management teams, taking factory and store tours and cranking out reports on companies like Kroger, Safeway, Costco and Whole Foods.  I wasn't a foodie, and I couldn't cook.

My job included crunching the numbers, learning business models and evaluating the costs of production and distribution of our food supply.

Thank goodness.

Because today, that experience has served a greater purpose: the ability to look at the current state of our food system, the financial engineering of the science behind it and the economically motivated decisions that food industry executives make to meet their fiduciary duty to drive shareholder return and sheds light on how these decision are affecting the health of our families.

And it's becoming increasingly obvious that we've got a broken economic model at work in our food system.  Farmers are rewarded with taxpayer funded resources called subsidies for growing crops in a chemically-intensive, genetically and financially engineered kind of way to drive shareholder return for the chemical companies.  While on the other hand, farmers that are growing things organically, which means by law without the use of synthetic pesticides and crops genetically engineered to require increasing doses of toxic weed killer, have to pay fees to prove that their crops are safe, then fees to label those crops with the "USDA Organic" seal and then they don't receive the same crop insurance and marketing assistance programs that the other farmers do.

Add to that the fact that American companies formulate their products one way for eaters over seas, without the use of artificial colors, genetically engineered ingredients, high fructose corn syrup, and it's enough to get anyone going.  But the fact of the matter is that what we have to label as "organic food" here in the United States is more or less called "food" in other countries.  Because overseas, it's the products that contain all of the novel ingredients like, genetically engineered ones, that have to be labeled.

So what's a consumer to do?  Learn the Big 8.  These are the ingredients which, by law and according to our very own United States Department of Agriculture, are not allowed into the production of foods that are made organically:

Health care. You couldn't pick a more loaded political topic (OK, maybe oil) which is absolutely fascinating.  Especially in light of the escalating rates of diseases in our country.  

Because the bottom line is that unfortunately, we are growing sicker by the year and in increasing need of a thriving health care system to address these conditions.

No one wants to admit these things, and yet the Centers for Disease Control continues to release alarming statistics: from cancer being the leading cause of death by disease in children under the age of fifteen, to the escalating rates of asthma, to the increased hospitalizations related to food allergic reactions.  It's not just our health that is coming under pressure, our medical system is, too. 

It's something that I recently addressed as a keynote to a healthcare conference in Boston (with a short interview highlighting some stats below). 

But rather than careen into the darkness, let's not stop and pause for a moment to reflect on the state of our health and our healthcare system.  Let's dialogue, based on the principals of Joseph Schumpeter and that of creative disruption, and take a hard and honest look at the existing model in order to revolutionize the design of a new one.  

No other nation on the planet spends as much as we do on medical care.  As a matter of fact, no one spends more than 12% of their total economy, their GDP, on health care costs.

But according to TIME Magazine, "the most striking aspect of America's medical system remains how much of an outlier it is in the advanced industrial world."

What do we spend?  17%.  So 17 cents of every dollar floating around in our economy is spent in the medical system.  Sure, that's a great model if you are a company in the medical system capturing those expenditures, it drives shareholder return.  But what about the impact that these costs have on our families, corporations and ultimately our economy?

Well, let's take a look.

The fact of the matter is that we do worse than most other countries on almost every measure of health outcomes.  We lag behind countries like Bosnia and South Korea in terms of life expectancy at birth, as well as show elevated levels of infant mortality and depressed levels of patient satisfaction.  

In other words, we're not healthy and we're not happy with the system we've got.

As TIME Magazine writes "Put simply, we have the most expensive, least efficient system of any rich country on the planet.  Costs remain high on every level."

But just because this is the system that we've inherited (consider it a prototype), it doesn't mean that it has to be the system we continue to embrace going forward.  We had the fax machine for a while.  It worked, but then we developed new technologies, smarter, better, more efficient prototypes.  We can do the same thing here.

The landscape in front of us is wide open.  And we know that America's got talent, creativity and a fierce entrepreneurial spirit with which it can drive change.  It's those characteristics upon which our country was founded.

So lend your talent.  Put some skin in the game. Whatever you want to call it.

Let's bring food into the health care equation and let's figure this out.  Because we've got too much at stake, as a country, as an economy and as citizens both at home and in the global marketplace.

Anyone who has followed my work, knows that I sing a constant refrain:

None of us can do everything, but all of us can do something.

Thank goodness, right?  Especially when there are certain things that you know you are just not good at. 

For me, that lack in expertise revolves around tools for design technology.  I have never been trained in them, think they can be used to create pieces of work that are absolutely beautiful and am in awe (and so envious) of those who possess the talent.

So when someone reached out to share the work that she had created after hearing one of my TEDx talks, it absolutely blew me away.  It is something that leveraged her unique talents with her passion (which we happen to share about clean and safe food) and inspired me so much that I wanted to share it here.  

Hope it inspires you, too!

In the last week, extraordinary things have happened to our food supply.  

Coca Cola and PepsiCo agreed to alter their formulas in order to reduce the risk of a potentially cancer-causing caramel color in their product, Campbell's Soup announced they are kicking a hormone-disrupting chemical out of their soup cans, the USDA agreed to school lunch programs a choice around "pink slime" and 55 members of Congress sent a letter to the FDA calling for the labeling of biotech's genetically engineered ingredients - ingredients, not unlike "pink slime," that industry claims is safe. 

And what is remarkable about all of these things is that these changes were driven by consumer demand - consumers flat out wanted the right to know what was going into their foods and beverages.  

So here's a thought: thank them. All of them for stepping up and making these changes.  Sure, it might have taken some time, but hop on their websites and send in an email.  It won't take long.  And an attitude of gratitude goes such a long way.  For every voice that they hear, they recognize that there are dozens if not hundreds behind it.  

Send a quick thank you to your local Congressman for being one of the 55 who sent a letter to the FDA calling for the labeling of genetically engineered foods.  

Or if yours wasn't on the list, and you want to give them a heads up, you can find a link to who your state senator is right here. 

Plug in your zip code (you probably already know this) and it will bring up the list of the entire delegation, from federal to local. 

All you're doing is sending a little "thank you" note, or maybe a simple: "Hello.  Like you, I am concerned about the health of my loved ones, our community and our food supply..."

Remember: Together, we can do this.  Don't make the perfect the enemy of the good.  A little gratitude can go a long way.  And you may just begin an unlikely conversation (and find out that, like you, your local Congressmen has loved ones that might have allergies, diabetes, ADHD or cancer...).

Together, we can create a much-needed dialogue around restoring the health of our country.  

Sometimes something comes across your desk that is so obvious, so common-sense worthy, that it is almost too much.  

That happened this morning when an email from The Well Daily hit my inbox, offering up a safe and hugely affordable way to keep your house clean.  

Now, that's not to say that I like cleaning. I don't.  

But the message was full of information that any of our grandmothers could share, and I couldn't help but think our grandmothers might also shake their heads and ask us "Why on earth we were spending so much money on products that are so full of things that could do such harm?"  Great question, especially in light of a recent report in the New York Times which reveals that with over 80,000 chemicals in our every day products, the societal costs attributable to this toxic exposure is $76.6 billion for a single year!  

There's certainly a smarter way to spend our money. And while none of us can do everything, all of us can do something.  So maybe a money-saving tip like the one below can serve as an entry point:

Toxic cleaners: aside from the fact that they're terrible for us, our kids, our pets and the planet, they're also expensive and wasteful. We're on a mission to get back to the basics with natural cleaning products straight from the kitchen pantry. We already let you in on our love of lemon. Next up on our list of powerful old school cleaners: vinegar.

White vinegar is the superhero of natural cleaning products. Not only can it replace the majority of the products under the kitchen sink, it’s safe, completely natural and dirt cheap. And if you’re worried about the smell, don’t be—it disappears when it dries and even acts as a mild deodorizer.

Here's how to put vinegar to work in every room of the house:

• Fill a spray bottle with 1 part white vinegar and 1 part water for an all-purpose kitchen cleaner great for counters and floors.
• Prevent oven buildup and shower mildew by wiping down surfaces with a cloth and vinegar.
• Add 1/2 cup to the rinse cycle of your wash for a natural fabric softener.
• Use pure vinegar to get rid of rings in your toilet bowl.
• Mix 1 part vinegar with 4 parts water in a spray bottle for the perfect window cleaner.
• Use vinegar with a higher concentration of acetic acid for apesticide-free weed killer. (Most household vinegar is 5% acetic acid, so look for 10% or higher at the hardware store.)

As the United States wrestles over whether or not genetically engineered foods should be labeled (as they have been in other countries since their introduction in the 1990s), a new report shows that 73% of those polled think that the planting of these same ingredients should be banned altogether in the European Union.

So what gives?  Why would some countries want to ban food crops and the ingredients derived from them while eaters in the United States haven't even been told these things were going into our food supply in the first place?  

Introduced into our food in the 1990s, genetically engineered ingredients were the product of a new technology used in our food and agricultural systems, a technology that allows crops to withstand increasing doses of toxic and controversial weedkillers or to actually enable crops like corn to synthesize (and make internally within the plant) their very own insecticides.

Technology can be pretty amazing, right?  So instead of spraying insecticides across corn fields, biotech scientists working for big chemical companies figured out how to engineer those insecticides straight into the plant itself, so that it can release them as it grows.  Great business model if you're a chemical company.  But what about the consumer?  And why didn't we label these things here?

Well, if the countries in Europe, the United Kingdom, Australia, New Zealand, Japan, China, about 40 countries around the world, are any indicator, the consumers, when they saw these things on the label, decided to opt out.  So much so that France doesn't really even want them planted in their soil.  And now a poll shows 73% don't want them planted in the European Union.

So how did we miss this dialogue here in the United States?  Why weren't we given this same right when this new technology and these ingredients were introduced without labels.  There was no "Intel Inside" kind of label.  We simply weren't given the right to know or the right to choose the way consumers in other developed countries were.

So why are the chemical companies urging farmers to grow crops that other countries don't want?  You don't have to look far to find the answer.  With shareholders to report to, the buck stops here.  In the United States, on our farms.  It's where the bottom line hits.

But what's fascinating is that in conversations with farmers (and if you've never sat down with one, you should, as most of them have families that have been feeding our families and country for generations), you will quickly learn that this new operating system introduced on the farm, which enable the use of these toxic weedkillers, doesn't seem to be working out as planned.  Weeds have supersized themselves, building immunity to these chemicals, and now farmers are looking for other options.

If the recent poll is any indicator, it looks like that might be a smart business move as a growing number of countries around the world continue to opt out of these genetically engineered crops.  Sure, the chemical companies pushing these products don't want that to happen, they'd sell discounted seeds to show a successful adoption rate just the way a tech start up gives away its product in the early stages, too.  But if this poll is any indicator, the 'opt-out' might be happening anyway.

Want to learn more, please visit Just Label It.

Recently, the social media food world has been abuzz with a Chipotle commercial that includes a song by Willie Nelson urging us to go "back to the start".  The premise is that agriculture is no longer what we want it to be with too many toxic inputs, externalized costs and unintended consequences.

Anyone who knows me knows that I have real concern over the way that our current agricultural system is structured: farmers are contractually obligated to buy certain products, while using seeds that have not been tested for their long-term performance and then have to be licensed for use due to their patents, and are obligated to a system in which at any time, fuel, fertilizer or licensing fees can suddenly spike, impacting their incomes, their livelihoods, their debt levels and so much more.  

And yet at the same time, modern day farming has brought tremendous advances.  Having spent time with farmers in Colorado, Iowa, Kansas, Washington state and other parts of our amazing country, I am in awe of what farming looks like today. I have listened and learned about tractors outfitted with computers that enable things their grandfathers could never have dreamt of.  A recent post, highlighted by Monsanto on Twitter and seen on America's Farmers blog (written by a farmer's wife who is also a mother of four) shares that insight and paints the picture of what farming looks like today for those who haven't been able to get there themselves. She writes:

"Today, a farmer feeds 155 people. In 1960, one farmer fed only 26. Today, our tractors and combines are mostly run off of computers...dropping one seed every six inches for proper placing of a corn plant. Our sprayers and manure spreaders are also monitored by computers to spread correct amounts of nutrients over our precious soils..." 

And as I reflect on all of it, of the passion, the dedication and the love on display, including Bill Gates recent public relations tour to rebrand farming as 'high-tech agriculture," I can't help but think that what we need isn't a rebranding campaign or a food fight but a food education, one in which there is an honest  dialogue, with experts brought to the table, from all parts of the food continuum.  

A dialogue that educates, revealing the limits and constraints we have not yet seen because of the lack of open science due to the patents that protect the changes in our food supply as intellectual property of chemical giants.  

A dialogue that informs not just to farmers, but also livestock breeders and consumers, one that brings truth and transparency to the table, that isn't afraid of labels that are so descriptive and informative that farmers and consumers are given the freedom of choice on which our country was founded.

A dialogue that through its revelations, lowers the barriers to entry so that rather than a monopolized food supply that does not allow for the best, most efficient, effective and affordable products to be brought to market, we can create a food system that gives farmers financial flexibility to choose the best practices, consumers the information they need to make an informed choice when it comes to feeding their families, and data required to build a food system that is embraced around the world, so that once again, American farmers are restored to their place of admiration.  

We're not there yet.  Not close, so until we are, I'll keep working on it, and I hope that you will, too.  Lend your voice to the food dialogues, lend your talents to creating a healthy food system, and remember, that the most important thing that you could do before doing anything is to listen.