Fifteen year ago, if someone had suggested that I'd be writing this column, I'd have asked what planet they were on.

I was working as a financial analyst that covered the food industry.  My day to day consisted of meeting with management teams, taking factory and store tours and cranking out reports on companies like Kroger, Safeway, Costco and Whole Foods.  I wasn't a foodie, and I couldn't cook.

My job included crunching the numbers, learning business models and evaluating the costs of production and distribution of our food supply.

Thank goodness.

Because today, that experience has served a greater purpose: the ability to look at the current state of our food system, the financial engineering of the science behind it and the economically motivated decisions that food industry executives make to meet their fiduciary duty to drive shareholder return and sheds light on how these decision are affecting the health of our families.

And it's becoming increasingly obvious that we've got a broken economic model at work in our food system.  Farmers are rewarded with taxpayer funded resources called subsidies for growing crops in a chemically-intensive, genetically and financially engineered kind of way to drive shareholder return for the chemical companies.  While on the other hand, farmers that are growing things organically, which means by law without the use of synthetic pesticides and crops genetically engineered to require increasing doses of toxic weed killer, have to pay fees to prove that their crops are safe, then fees to label those crops with the "USDA Organic" seal and then they don't receive the same crop insurance and marketing assistance programs that the other farmers do.

Add to that the fact that American companies formulate their products one way for eaters over seas, without the use of artificial colors, genetically engineered ingredients, high fructose corn syrup, and it's enough to get anyone going.  But the fact of the matter is that what we have to label as "organic food" here in the United States is more or less called "food" in other countries.  Because overseas, it's the products that contain all of the novel ingredients like, genetically engineered ones, that have to be labeled.

So what's a consumer to do?  Learn the Big 8.  These are the ingredients which, by law and according to our very own United States Department of Agriculture, are not allowed into the production of foods that are made organically:

Health care. You couldn't pick a more loaded political topic (OK, maybe oil) which is absolutely fascinating.  Especially in light of the escalating rates of diseases in our country.  

Because the bottom line is that unfortunately, we are growing sicker by the year and in increasing need of a thriving health care system to address these conditions.

No one wants to admit these things, and yet the Centers for Disease Control continues to release alarming statistics: from cancer being the leading cause of death by disease in children under the age of fifteen, to the escalating rates of asthma, to the increased hospitalizations related to food allergic reactions.  It's not just our health that is coming under pressure, our medical system is, too. 

It's something that I recently addressed as a keynote to a healthcare conference in Boston (with a short interview highlighting some stats below). 

But rather than careen into the darkness, let's not stop and pause for a moment to reflect on the state of our health and our healthcare system.  Let's dialogue, based on the principals of Joseph Schumpeter and that of creative disruption, and take a hard and honest look at the existing model in order to revolutionize the design of a new one.  

No other nation on the planet spends as much as we do on medical care.  As a matter of fact, no one spends more than 12% of their total economy, their GDP, on health care costs.

But according to TIME Magazine, "the most striking aspect of America's medical system remains how much of an outlier it is in the advanced industrial world."

What do we spend?  17%.  So 17 cents of every dollar floating around in our economy is spent in the medical system.  Sure, that's a great model if you are a company in the medical system capturing those expenditures, it drives shareholder return.  But what about the impact that these costs have on our families, corporations and ultimately our economy?

Well, let's take a look.

The fact of the matter is that we do worse than most other countries on almost every measure of health outcomes.  We lag behind countries like Bosnia and South Korea in terms of life expectancy at birth, as well as show elevated levels of infant mortality and depressed levels of patient satisfaction.  

In other words, we're not healthy and we're not happy with the system we've got.

As TIME Magazine writes "Put simply, we have the most expensive, least efficient system of any rich country on the planet.  Costs remain high on every level."

But just because this is the system that we've inherited (consider it a prototype), it doesn't mean that it has to be the system we continue to embrace going forward.  We had the fax machine for a while.  It worked, but then we developed new technologies, smarter, better, more efficient prototypes.  We can do the same thing here.

The landscape in front of us is wide open.  And we know that America's got talent, creativity and a fierce entrepreneurial spirit with which it can drive change.  It's those characteristics upon which our country was founded.

So lend your talent.  Put some skin in the game. Whatever you want to call it.

Let's bring food into the health care equation and let's figure this out.  Because we've got too much at stake, as a country, as an economy and as citizens both at home and in the global marketplace.

When I first heard the term "organic" several years ago, I dismissed it. It connoted a "status" and conjured up two different images: lifestyles of the rich and famous or perhaps some alternative, hippie thing.

I was wrong.

The term "organic" actually refers to the way agricultural products are grown and processed and legally details the permitted use (or not) of certain ingredients in these foods.

The details are that the U.S. Congress adopted the Organic Foods Production Act (OFPA) in 1990 as part of the 1990 Farm Bill which was then followed with the National Organic Program final rule published by the U.S. Department of Agriculture (USDA).

The standards include a national list of approved synthetic and prohibited non-synthetic substances for organic production which means that organically produced foods also must be produced without the use of:

• antibiotics
• artificial growth hormones
• high fructose corn syrup
• artificial dyes (made from coal tar and petrochemicals)
• artificial sweeteners derived from chemicals
• synthetically created chemical pesticide and fertilizers
• genetically engineered proteins and ingredients
• sewage sludge
• irradiation

Wow, who knew that conventional, non-organic food could contain these ingredients?  Not many of us, since sewage sludge and artificial growth hormones aren't on the label.

What about cloning animals or those genetically engineered salmon, hard-wired to double their weight? Those would be considered inconsistent with organic practices, too, because of the laboratory intervention required.

In other words, what we call "organic food,"  our grandmothers would have simply called "food."  Because a lot of these new ingredients didn't exist when we were younger, having only been created in laboratories, patented and then introduced into our foods in the last few decades.

LOOK FOR THE SEAL

Products labeled “100% Organic” and carrying the “USDA Organic” seal adhere to a strict legal standard: national organic standards require that organic growers and handlers be certified by third-party state or private agencies or other organizations that are accredited by USDA. Anyone who knowingly sells or mislabels as organic a product that was not produced and handled in accordance with the regulations can be subject to a civil penalty of up to $10,000 per violation.

WHY ORGANICS COST MORE

Admittedly, the high price of organic food can irritate anyone.  But the scrutiny that these foods undergo is enormous and expensive, driving prices at the cash register and for those producing them on the farm.  Why the costs?  Because the cost structure on our food supply offers taxpayer-funded resources called subsidies to the farmers using genetically engineered seeds and saturating crops in insecticides and weed killers, while charging the organic farmers fees to prove that their crops are safe.

That's like getting fined to wear your seat belt.

In other words, it's an un-level playing field right now.  And if we were all sitting down as a national family at our national dinner table, I don't think that any of us would want to be using our resources this way.  Wouldn't we rather have the organic food be the one that we fund, making it cheaper, more affordable and more accessible to all Americans?

But right now, it's not.  So should you choose to opt out of our conventional, chemically-intensive food production system and try something organic, you'll be joining a growing segment of the population and are not alone.

WHERE TO START?  Hop on over to Prevention, where I've written more.....

Source: The Organic Trade Association (OTA) and Organic Trade Association’s 2007 Manufacturer Survey (Because USDA does not yet do comprehensive market studies of organic sales, as it does for conventional U.S. agriculture.)

Anyone who has followed my work, knows that I sing a constant refrain:

None of us can do everything, but all of us can do something.

Thank goodness, right?  Especially when there are certain things that you know you are just not good at. 

For me, that lack in expertise revolves around tools for design technology.  I have never been trained in them, think they can be used to create pieces of work that are absolutely beautiful and am in awe (and so envious) of those who possess the talent.

So when someone reached out to share the work that she had created after hearing one of my TEDx talks, it absolutely blew me away.  It is something that leveraged her unique talents with her passion (which we happen to share about clean and safe food) and inspired me so much that I wanted to share it here.  

Hope it inspires you, too!

It's not every day that you come upon a food video that stops you in your tracks. One that makes you sit up and take notice, that doesn't turn you off or shut you down. 

Recently, the social media food world has been abuzz with a Chipotle commercial that includes a song by Willie Nelson urging us to go "back to the start".  The premise is that agriculture is no longer what we want it to be with too many toxic inputs, externalized costs and unintended consequences.

Anyone who knows me knows that I have real concern over the way that our current agricultural system is structured: farmers are contractually obligated to buy certain products, while using seeds that have not been tested for their long-term performance and then have to be licensed for use due to their patents, and are obligated to a system in which at any time, fuel, fertilizer or licensing fees can suddenly spike, impacting their incomes, their livelihoods, their debt levels and so much more.  

And yet at the same time, modern day farming has brought tremendous advances.  Having spent time with farmers in Colorado, Iowa, Kansas, Washington state and other parts of our amazing country, I am in awe of what farming looks like today. I have listened and learned about tractors outfitted with computers that enable things their grandfathers could never have dreamt of.  A recent post, highlighted by Monsanto on Twitter and seen on America's Farmers blog (written by a farmer's wife who is also a mother of four) shares that insight and paints the picture of what farming looks like today for those who haven't been able to get there themselves. She writes:

"Today, a farmer feeds 155 people. In 1960, one farmer fed only 26. Today, our tractors and combines are mostly run off of computers...dropping one seed every six inches for proper placing of a corn plant. Our sprayers and manure spreaders are also monitored by computers to spread correct amounts of nutrients over our precious soils..." 

And as I reflect on all of it, of the passion, the dedication and the love on display, including Bill Gates recent public relations tour to rebrand farming as 'high-tech agriculture," I can't help but think that what we need isn't a rebranding campaign or a food fight but a food education, one in which there is an honest  dialogue, with experts brought to the table, from all parts of the food continuum.  

A dialogue that educates, revealing the limits and constraints we have not yet seen because of the lack of open science due to the patents that protect the changes in our food supply as intellectual property of chemical giants.  

A dialogue that informs not just to farmers, but also livestock breeders and consumers, one that brings truth and transparency to the table, that isn't afraid of labels that are so descriptive and informative that farmers and consumers are given the freedom of choice on which our country was founded.

A dialogue that through its revelations, lowers the barriers to entry so that rather than a monopolized food supply that does not allow for the best, most efficient, effective and affordable products to be brought to market, we can create a food system that gives farmers financial flexibility to choose the best practices, consumers the information they need to make an informed choice when it comes to feeding their families, and data required to build a food system that is embraced around the world, so that once again, American farmers are restored to their place of admiration.  

We're not there yet.  Not close, so until we are, I'll keep working on it, and I hope that you will, too.  Lend your voice to the food dialogues, lend your talents to creating a healthy food system, and remember, that the most important thing that you could do before doing anything is to listen.