Fifteen year ago, if someone had suggested that I'd be writing this column, I'd have asked what planet they were on.

I was working as a financial analyst that covered the food industry.  My day to day consisted of meeting with management teams, taking factory and store tours and cranking out reports on companies like Kroger, Safeway, Costco and Whole Foods.  I wasn't a foodie, and I couldn't cook.

My job included crunching the numbers, learning business models and evaluating the costs of production and distribution of our food supply.

Thank goodness.

Because today, that experience has served a greater purpose: the ability to look at the current state of our food system, the financial engineering of the science behind it and the economically motivated decisions that food industry executives make to meet their fiduciary duty to drive shareholder return and sheds light on how these decision are affecting the health of our families.

And it's becoming increasingly obvious that we've got a broken economic model at work in our food system.  Farmers are rewarded with taxpayer funded resources called subsidies for growing crops in a chemically-intensive, genetically and financially engineered kind of way to drive shareholder return for the chemical companies.  While on the other hand, farmers that are growing things organically, which means by law without the use of synthetic pesticides and crops genetically engineered to require increasing doses of toxic weed killer, have to pay fees to prove that their crops are safe, then fees to label those crops with the "USDA Organic" seal and then they don't receive the same crop insurance and marketing assistance programs that the other farmers do.

Add to that the fact that American companies formulate their products one way for eaters over seas, without the use of artificial colors, genetically engineered ingredients, high fructose corn syrup, and it's enough to get anyone going.  But the fact of the matter is that what we have to label as "organic food" here in the United States is more or less called "food" in other countries.  Because overseas, it's the products that contain all of the novel ingredients like, genetically engineered ones, that have to be labeled.

So what's a consumer to do?  Learn the Big 8.  These are the ingredients which, by law and according to our very own United States Department of Agriculture, are not allowed into the production of foods that are made organically:

As to be expected, there was a scientist in the field of genomics aggressively speaking out against one of my TEDx talks.  It sparked an outcry that hit a resurgence again this week.

It’s not the first time that my work has come under fire, nor will it be the last as the information that I present is disruptive.  To many, it creates a cognitive dissonance - a discomfort caused by holding conflicting ideas, beliefs or values and can often elicit a strong emotional reaction.

And it did just that earlier this year, whena scientist at the University of Florida which houses the Institute of Food and Agricultural Sciences questioned one of my presentations.

So when I looked into the work of the person making the accusations, I was not surprised that he had dedicated his life to plant research and genetic engineering.  His commitment is remarkable.  I understand it, because it is that same dedication that I have to my research and work into the financial engineering and the role it can play in the integrity of science. 

That dedication, that level of commitment, is something to be honored, not slandered, as it is not without sacrifice.  And we actually went on to speak, sharing our concerns over barriers to entry that can hinder innovation, the impact that climate change is having on food supplies and other topics.  

But his criticism was that of a subject that continues to raise itself as to whether or not genetically engineered crops are safe. 

The scientific debate tends to center around whether genetically engineered crops have been “thoroughly tested,” while a debate around the financial engineering of the science continues to grow.

And with deep respect for the scientist with whom I eventually spoke and his research and dedication to his students, it is important to look at the independent science, because as the Union for Concerned Scientists states:

“Political interference in federal government science is weakening our nation's ability to respond to the complex challenges we face. Because policy makers depend on impartial research to make informed decisions, we are mobilizing scientists and citizens alike to push for reforms that will enable our leaders to fully protect our health, safety, and environment.”

In a Science Magazine in 2000, a Spanish researcher named Jose L. Domingo who later went on to write a 2007 paper, “Toxicity Studies of Genetically Modified Plants: A Review of the Published Literature,” found only seven peer reviewed papers on genetically engineered crop safety as of 2000, most of them dealing with short-term nutritional effects.  

According to Dr. Charles Benbrook, who worked in Washington, D.C. on agricultural policy, science and regulatory issues from 1979 through 1997, served for 1.5 years as the agricultural staff expert on the Council for Environmental Quality at the end of the Carter Administration, and following the election of Ronald Reagan, moved to Capitol Hill in early 1981 and was the Executive Director of the Subcommittee of the House Committee on Agriculture with jurisdiction over pesticide regulation, research, trade and foreign agricultural issues, what that means is that at the time that two genetically engineered products were approved for the food supply, there were no studies in the open scientific literature.

Let’s stop and think about that for a minute in the context of something that is more familiar. 

Can you imagine if a medical device or a new pharmaceutical drug were introduced with no studies in the open scientific literature for public review?  Or if a car was introduced onto the highway in the same manner?

The concern is shared by the National Academy of Sciences in the paper, Safety of Genetically Engineered Foods: Approaches to Assessing Unintended Health Consequences, "As with all other technologies for genetic modification, they also carry the potential for introducing unintended compositional changes that may have adverse effects on human health."

Furthermore, according to Benbook, as of 2007 and Domingo's more recent and comprehensive review, a “Toxicity Studies of Genetically Modified Plants: A Review of the Published Literature", there are still no more than about ten studies assessing the toxicological impact of genetically engineered ingredients in our food supply, almost all are limited in scope (there is a review of 24 studies focusing on nutritional equivalency), and short term, with most of them dealing with genetically engineered foods other than corn and soybeans.  

Which means that the bottom line is that there are no published, peer reviewed studies on the toxicological impacts of today's commercial genetically engineered ingredients now found in our food supply, and almost none on older genetically engineered ingredients, that provide evidence that show that these foods are toxicologically safe.  

At the conclusion of the abstract for the paper, the author himself poses the question: “where is the scientific evidence showing that GM plants/food are toxicologically safe?”

To me, that is a question so important that it was unequivocally an “Idea Worth Spreading,” a question worth asking, a dialogue worth having.   

Correlation is not causation but with the Centers for Disease Control now reporting that cancer is the leading cause of death by disease in children under the age of fifteen, that there has been a 265% increase in the rates of hostpiatlizations related to food allergic reaction, it is worth noting that “no evidence of harm” is not the same as “evidence of no harm.” 

What we are witnessing, through 55 members of Congress that have called for the labeling of these ingredients, the over one million Americans who have sent comments to the FDA asking for the same, interest in a TEDx talk given by a former financial analyst, author and mother of four, is a movement, perhaps begun by the Spanish researcher with his ask for the scientific evidence showing that genetically engineered foods are toxicologically safe, and a call for the labeling of these foods, as they are labeled in over 40 countries around the world, until we have more science.

It is a call for studies that might alert a pregnant woman working on a farm about the impact that her exposure to these crops and the chemicals used to produce them might have on the health of her unborn babies.

It is a call for science and for the research that tells a mother if her child is allergic to conventional soybeans, the kind that has been in our food supply for generations, or if her child is allergic to the genetically engineered components now found in soybeans that were introduced in the late 1990s. 

It is a call for the scientific tests that would enable a father to test his child for those differences at his allergist’s office.

It is a call for science and our right to know about the foods that we are eating and what their impact might be on the health of our families. 

Is correlation causation?  Not at all, but with millions of Americans beginning to wake up to the fact that we have additives in our food supply, from lean beef trimmings, to artificial growth hormones to genetically engineered ingredients, additives that were not in our foods a generation ago, we are asking for more science, integrity in science, full disclosure of the financial engineering behind the science, and for labels and the right to make an informed choice about what we are feeding our families. 

We have learned what can happen otherwise, from the tobacco industry to the Space Shuttle Challenger disaster, so I hope that the TED team will continue the conversation with consumers, genetic engineers as well as financial ones, economists and the medical community in a forum in which attendees can express their opinions and one that requires full disclosure of any institutional ties, research grants or patents of those involved to preserve the dialogue and the scientific integrity of the discussion.  

Because as Carl Sagan once said, "We have designed our civilization based on science and technology and at the same time arranged things so that almost no one understands anything at all about science and technology."

An idea worth spreading?  A dialogue worth having? Absolutely. 

And while we talk about it, let's label these ingredients as they are labeled in countries around the world - like England, Japan, Australia, New Zealand, the European Union, China, Russia and India, so that Americans have the same liberty to know that these new ingredients have been introduced into our food, too. 

Additional Resources: 

Scientific Integrity: Union of Concerned Scientists: http://www.ucsusa.org/scientific_integrity/
Toxicity Studies of Genetically Modified Plants: http://www.biosafety.ru/ftp/domingo.pdf
Faculty Endowments: http://www.uff.ufl.edu/FacultyEndowments/ProfessorshipInfo.asp?ProfessorshipFund=007489
Kevin Folta's Blog: http://kfolta.blogspot.com/2012/03/complete-insanity-in-theater-built-by.html
UF Scientists Collaborate with Monsanto: http://news.ifas.ufl.edu/2011/10/14/uf-scientists-collaborate-with-monsanto-to-develop-improved-computer-model-for-corn-production/
The Space Shuttle Challenger Disaster: A Study in Organizational Ethics http://pirate.shu.edu/~mckenndo/pdfs/The%20Space%20Shuttle%20Challenger%20Disaster.pdf
Safety of Genetically Engineered Foods: Approaches to Assessing Unintended Health Consequences http://www.nap.edu/openbook.php?isbn=0309092094

So when it comes to Subway sandwiches, you'd think you were pretty safe, right?  I mean, if you had to trade up from a fast food burger and fries, that's where you might go.

But a recent article by a woman who calls herself "Food Babe" will stop you in your tracks.

In her efforts to eat "real food", she decided to ditch the processed stuff.  It was an interesting journey, to say the least, but nothing could have prepared her for what she found in her local Subway shop.

"Eat Fresh" At least, that's what she thought she was getting.

But when she decided to look under that plastic shield, she was absolutely stunned at what she found.

And while she goes into remarkable details about the chemicals that have been added to the ingredients used in those sandwiches to preserve their shelf life in the store, the details she gives about one of the ingredients in the bread are jaw-dropping.

Like many of us, we've eaten there, multiple times, and probably like "Food Babe" had absolutely no idea that this is what we were getting:

"The 9 grain wheat bread might look and smell freshly baked but it contains close to 50 ingredients including refined flours, dough conditioners, hidden MSG, refined sugars, etc.

Could bread this processed ever be real food?

Certainly not, when it includes a chemical ingredient called azodicarbonamide, which is banned as a food additive in the U.K., Europe, and Australia, and if you get caught using it in Singapore you can get up to 15 years in prison and can be fined $450,000.  Azodicarbonamide is more commonly used in the production of foamed plastics, however, it is allowed in the United States as a food additive, a flour bleaching agent, and a dough conditioner that improves elasticity of bread.

The U.K. has recognized this ingredient as a potential cause of asthma if inhaled, and advises against its use in people who have sensitivity to food dye allergies and other common allergies in food, because azodicarbonamide can exacerbate the symptoms."

It certainly makes you stop and think about what we have done to the U.S. food supply for the sake of profit margins.  And what we need to do to dig ourselves out of this chemical-heavy kitchen.  Researchers increasingly refer to certain chemicals that can promote weight gain as "obesogens."  Our grandmothers certainly didn't have that term, but now that we have it, books have been written about it, and increasing amounts of science are highlighting their effects.

Want to learn more? Then check out Food Babe's article on 100 Days of Real Food or her blog, FoodBabe.

To learn more about the chemicals going into our food supply and what you can do to protect the health of your loved ones, please visit the Center for Science in the Public Interest.

Food fraud.  Not something you really want to hear about given our love affair with food.  But given that the landscape of food is changing so dramatically due to extraordinary gains in technology and our access to foods from around the globe, it's a subject worth addressing.

New research published in the April Journal of Food Science is apparently the first analysis of "food fraud" or as it is called in the scientific literature, "economically motivated adulteration in food."

Having worked as a financial analyst that covered the food industry among others, I am all too aware of this economic motivation, the need to meet quarterly earnings and the desire to drive shareholder returns.  As a matter of fact, that economic incentive is at the heart of our current capitalist model, and is given the regal-sounding name of "fiduciary duty."  In other words, it is what executives in the food industry are paid to do: reduce costs of production by replacing natural ingredients with their cheaper, synthetic alternatives in order to increase profit margins.

According to the study, "the authors found 95 percent of records involved replacement -- an authentic material replaced partially or completely by another, less expensive substitute." 

So where is this happening? It turn out that based on a review of records from scholarly journals, the top seven adulterated ingredients in the database are:

1. Olive oil
2. Milk
3. Honey
4. Saffron
5. Orange juice
6. Coffee 
7. Apple juice

But if we were to take the literal definition of food fraud, which as defined in a report commissioned by the Department of Homeland Security and funded by the National Center for Food Protection and Defense (University of Minnesota) as:

"A collective term that encompasses the deliberate substitution, addition, tampering or misrepresentation of food, food ingredients or food packaging, or false or misleading statements made about a product for economic gain." 

Wouldn't that also include our corn and soy that have been engineered to contain patented, distinctly characterized traits that enable the crops to either synthesize and create their own insecticides or to withstand increasing saturation by other chemicals like weed killers?

So should genetically engineered ingredients be #8 on the list?  

If the lawsuit against Frito-Lay for the labeling of their corn products as "natural" despite the fact they contain these patented, genetically engineered ingredients, and a similar suit against ConAgra for doing the same with their cooking oils are a leading indicator, it is certainly food for thought.  

And if the beef industry can serve as an example, with a beef processing company filing for bankruptcy (perhaps to avoid shareholder litigation or any false and misleading claims filed by consumers) as consumers opt out of "pink slime" and the USDA calls for its labeling, shareholders might want to start asking some tough questions.

A food awakening is happening in the United States, fueled in part by the escalating rates of diseases and in part by the social media.  And with genetically engineered ingredients labeled in over 40 countries around the world (as seen in the image below) and patented by the United States Patent and Trademark Office for their distinctly different characteristics, it just might be a smart move for investors interested in both the health of their families and the health of their portfolios to be mindful of the continued adulteration of our food supply. 

To learn more about the economically motivated adulteration of food, please visit the database www.foodfraud.org

Anyone who has followed my work, knows that I sing a constant refrain:

None of us can do everything, but all of us can do something.

Thank goodness, right?  Especially when there are certain things that you know you are just not good at. 

For me, that lack in expertise revolves around tools for design technology.  I have never been trained in them, think they can be used to create pieces of work that are absolutely beautiful and am in awe (and so envious) of those who possess the talent.

So when someone reached out to share the work that she had created after hearing one of my TEDx talks, it absolutely blew me away.  It is something that leveraged her unique talents with her passion (which we happen to share about clean and safe food) and inspired me so much that I wanted to share it here.  

Hope it inspires you, too!

When I was asked to write the foreword for Kiwi Magazine's new cookbook, Allergy-Friendly Food for Families, I was totally intimidated.  Because in the beginning, I couldn't really cook.

But as I leaned into it, the words began to flow, and with the release of this extraordinary resource for food-sensitive and food-allergic eaters, I thought I'd share them below, because the book is an incredible tool, offering 120 gluten-free, dairy-free, nut-free, egg-free and soy-free recipes everyone will love.

~~~~~~~~~~~~~~~~~~~~

The landscape of childhood has changed. In the last several years, we have seen jaw-dropping increases in the rates of allergies, autism, ADHD and asthma, earning these conditions the nickname “the 4 As” and our children the title, “Generation Rx.”

Today, it is estimated that food allergies affect at least 1 out of 17 kids under the age of three, with a study showing a doubling of the peanut allergy between 1997 and 2002. And according to an October 2008 study by the Centers for Disease Control and Prevention, there has been a 265% increase in the rate of hospitalizations related to food allergic reactions.

And as we work to protect our food allergic families from the hidden dangers that foods can present, a growing number of us are finding our ways into the kitchen in an effort to prepare foods that are both safe and nutritious for our families.

For some, like me, this may be an intimidating task. Because a few years ago, I couldn’t cook. But when my youngest child had an allergic reaction one morning over breakfast, which in all candor included blue yogurt, frozen waffles and scrambled eggs, life changed. And like so many of you, I was thrown onto this new landscape of childhood and into the kitchen in an effort to manage these food allergies.

And in learning to cook, I realized that we can take the fear out of food and make it fun.

To be honest, I’ve burnt everything from pancakes to noodles, but I’ve also learned that the most important ingredient in any recipe is love.

So I invite you to pull up a chair, flip through Allergy-Friendly Food for Families and soak in the love and wholesome goodness that are tucked into these pages. Because Allergy-Friendly Food for Families is an invaluable resources for those interested in protecting the health of their families.

And remember, while none of us can do everything, all of us can do something. So pick a recipe and get started,

Because with inspiration, practical suggestions, heartfelt instructions and real world solutions, Allergy-Friendly Food for Families is both a sound investment in the health of your family and a resource that will pay dividends for a lifetime.

You can pick up a copy of Allergy-Friendly Food for Families at Barnes and Noble, your local retailer or on Amazon. To learn more, please visit Kiwi Magazine.

According to the National Academy of Sciences, genetically engineered foods, which were introduced into the U.S. food supply in the 1990s without labels, can introduce new allergens and toxins into the food that we are feeding our families and loved ones.  For this reason and others, over 40 countries around the world have chosen to label these ingredients due to their potential risks.

Want to learn more?  Take a peak at the graphic below and join me and almost one million Americans, as well as AllergyKids and 500 other organizations at Just Label It, and urge the FDA to label these ingredients and the toxins and allergens they may contain here in the United States, too.  Given the rates of diseases that we are seeing in our families, labels will help us rule out a potential systemic risk. And given that the United States already spends more on disease management and health care costs than any other country on the planet, this just might be one of the most patriotic things that you could do to help protect the health of our country.

The landscape of food has changed.  Not only is it available 24/7 and  marketed to us using mobile apps and Internet games, but it is also full of lots of ingredients that just didn't exist when we were kids.   So while our food may look the same, it now contains  artificial, engineered and genetically altered ingredients that are so new that patents have been filed on them in the United States Patent and Trademark Office.

Not something any busy eater wants to hear.  Especially a busy parent who is doing his or her best to simply get the kids to eat.

But we are quickly learning that the ingredients in our foods - the good ones that include vitamins and minerals and the ones that have the potential to cause harm - have a lot to do with the health of our families.

And if you are just getting started on trying to eat a little cleaner or reduce your families exposure to artificial ingredients, you may be hearing about something called "genetically engineered foods."  If you haven't heard about them, you're not alone.  While countries around the world labeled these ingredients when they were introduced in the 1990s, we didn't here.

So a lot has changed in our food in the last decade, and given the juggling act that most of us perform on a daily basis, coupled with the fact that these new ingredients were never labeled, it's no surprise that we are only just beginning to have this dialogue around the labeling of these ingredients here in the United States.  States like California, North Carolina and other have taken a lead on it.  But the dialogue is now being held at the national level, with millions of citizens calling on the FDA to do the same.  So we put together a short Q&A, working  with researchers who have not accepted funding from or developed patents for the corporations developing these new products, to pull together this information for you.

FACT SHEET: GENETICALLY ENGINEERED FOODS

Over the last few years, so many people have reached out to share their stories and their passion to protect the health of our country and have asked, "What did it take to get started?"

As I've reflected on this, it took me back to the beginning of my story.  And in all candor, that is not a place that I like to visit much.  Because in the beginning, it was isolating.   Organizations that were supposed to be looking out for the best interests of our children were having allergic reactions to me, I had been absolutely buried in the research, not sleeping, not eating, consumed by concern for the health of the American children and the health of our food supply,  and any pictures of me taken from that time reflect it.  I looked like a skeleton, as I'd been swallowed by the work and what seemed like everything that I'd believed in was stripped bare. 

But along the way, I learned one of the most valuable lessons in all of this.  You can not go it alone.  

You have to find a friend to stand beside you to cheer you on.  And about a year into my work, I connected with a bestselling author and film producer.  In February 2007, he filmed my story.  A few months later, I connected with an extraordinary woman, Deborah Koons Garcia, who produced the predecessor to Food Inc., a ground-breaking and life-changing film called The Future of Food.  To this day, both remain friends.  And then, because of these friendships, I appeared on the CBS Early Show before a national audience. And suddenly people knew my story.  

Because in that appearance in the fall of 2007 that I found the courage to share my work, my concerns over the rate at which we had introduced artificial colors, preservatives and genetically engineered ingredients into our food supply while other countries around the world were preserving theirs for the sake of their children. To love more and to fear less and to put my face on on an issue, not knowing what people might say.  My husband stood beside me in that first broadcast, and you could literally see the toll it the work had taken on me physically. To watch some of those early interviews or to look at some of the pictures almost hurts, as I was a skeletal version of the person that I am today.

And as that appearance hit, I began to hear from countless others whose stories were the same.  Those whose children suffered from food allergies, those writing books, those battling cancer.  And I realized that there is far more that unites us than divides us, and that together, we can create the changes we want to see in the health of our families and food systems.

And as I reflected on the stripping away of old beliefs and the building of new ones, it reminded me that despite what can seem like insurmountable odds, we have more strength and courage that we are ever aware of, and love that can serve as a rocket fuel. But that we need friends standing beside us.  

So for those of you who have asked, "Where do I start?" "How do I begin to make changes in my community, school, state...?" The first thing that you must do is to find a friend.  If your spouse is on board, take it for the gift that it is.  If not, look (and don't stop) until you find someone who shares your passion and concern.  

Food is an intimate and loaded issue, and people can become incredibly defensive and say extraordinary things (I've been accused of just about everything!).

But the love that you have for your friends and family will serve as a rocket fuel.  And as you begin to express your concern over the state of the health of our families (on Facebook, on a blog, in your community, to your local Congressmen), you will quickly learn that your concern is shared by countless others (like the 900,000 Americans that have sent comments to the FDA), and it is together, that we can change the dialogue and create a food system that will define our families, farmers and future in a way that makes all of us, every American, both healthy and proud.