Fifteen year ago, if someone had suggested that I'd be writing this column, I'd have asked what planet they were on.

I was working as a financial analyst that covered the food industry.  My day to day consisted of meeting with management teams, taking factory and store tours and cranking out reports on companies like Kroger, Safeway, Costco and Whole Foods.  I wasn't a foodie, and I couldn't cook.

My job included crunching the numbers, learning business models and evaluating the costs of production and distribution of our food supply.

Thank goodness.

Because today, that experience has served a greater purpose: the ability to look at the current state of our food system, the financial engineering of the science behind it and the economically motivated decisions that food industry executives make to meet their fiduciary duty to drive shareholder return and sheds light on how these decision are affecting the health of our families.

And it's becoming increasingly obvious that we've got a broken economic model at work in our food system.  Farmers are rewarded with taxpayer funded resources called subsidies for growing crops in a chemically-intensive, genetically and financially engineered kind of way to drive shareholder return for the chemical companies.  While on the other hand, farmers that are growing things organically, which means by law without the use of synthetic pesticides and crops genetically engineered to require increasing doses of toxic weed killer, have to pay fees to prove that their crops are safe, then fees to label those crops with the "USDA Organic" seal and then they don't receive the same crop insurance and marketing assistance programs that the other farmers do.

Add to that the fact that American companies formulate their products one way for eaters over seas, without the use of artificial colors, genetically engineered ingredients, high fructose corn syrup, and it's enough to get anyone going.  But the fact of the matter is that what we have to label as "organic food" here in the United States is more or less called "food" in other countries.  Because overseas, it's the products that contain all of the novel ingredients like, genetically engineered ones, that have to be labeled.

So what's a consumer to do?  Learn the Big 8.  These are the ingredients which, by law and according to our very own United States Department of Agriculture, are not allowed into the production of foods that are made organically:

If you eat and pay taxes, you might want to know about “The Farm Bill.”

Remember the bailout that we funded for the banks?  Well, the same thing is happening in our food system.

And today, seventy leading chefs, authors, food policy experts, nutritionists, CEOs, and environment and health organizations sent an open letter to Members of Congress urging lawmakers to modernize the Farm Bill and make nutritious and healthy foods more affordable to all Americans.

According to a July 2011 poll , 78% of Americans want healthy food to be more affordable.  Not surprising when you consider the rates of diseases like diabetes, asthma and cancer that we are seeing in the health of our loved ones.

If you are one of the countless Americans who has ever stopped to wonder why fresh fruit is so expensive and processed and packaged food is so cheap, it’s largely because of the “Farm Bill” and the way that we currently allocate our taxpayer resources in our national food budget.

How it stands right now is that as taxpayers, we are writing checks and that money is being used as taxpayer funded payments called “subsidies” to support the growing of corn and soy, crops used to make our processed foods. Few of the dollars that we send in are used to support other foods in any meaningful way.  In other words, our current system keeps the foods that use these ingredients, mainly the cheap processed foods, cheap, while making everything else seem expensive.

Can you imagine if  instead of funding the junk food, we funded other foods?  Like apples and carrots for example?  We could afford to carry them in schools, at home and in hospitals. Our food companies would use more of them in their products, as they’d be cheaper to source, and we would benefit from the nutritional differences.

Sound too good to be true?  It is, right now.

And some might argue (and they do) that we need our current subsidy system to avoid mass starvation.  How else are we going to feed the world?  But interestingly, just this week, according to the World Health Organization and Business Week, there is so much extra food floating around the globe that not only is it increasing rates of obesity, but we also waste a third of what is produced, it’s simply thrown away. As a result, obesity is a far greater threat facing the globe than starvation, and malnutrition is affecting both.

In other words, we have subsidized a food system that is making us fat, sick and undernourished.

Some food corporations and production groups, especially those who grow soy and corn believe that these handouts are necessary to guarantee stable prices, a food supply and to protect food crops from steep price declines.  Apparently, they may not be aware that the global banks and Wall Street can wreak havoc on food prices by trading what are known as “collateralized commodity obligations” in which they bundle up a whole bunch of these assets in order to profit off of the trades. But how could they be aware of these derivatives?  They are hardly regulated.

But back to the "Farm Bill," the bill would also provide an estimated $9 billion a year to continue a long-standing insurance program that benefits only farmers of commodity crops.  In other words, farmers are paid to buy and grow corn and soy.  They won’t get the same level of insurance if they grow something else, like apples, carrots or tomatoes.  In the current system, with the subsidies and insurance promises, the system only pays farmers to keep growing corn and soy crops.  There is no safety net if they choose to grow anything else.  Who can blame them?  Times are tough.

Which is why today’s letter to Congress is so important.  It calls for an end to this lopsided allocation of taxpayer resources and our lopsided funding of the food system and asks for an end to the bailout of Big Ag that allocates $140 billion to companies engineering corn and soybean seeds from which so many of the ingredients now found in our fake, fast and processed foods are derived.  Right now, according to the U.S. Government Accountability Office, “about one-third of the subsidies awarded under (last year’s) program went to just 4% of farmers.”

According to the letter sent to Congress today, Americans "are deeply concerned that it would continue to give away subsidies worth tens of billions of taxpayer dollars to the largest commodity crop growers, insurance companies, and agribusinesses even as it drastically underfunds programs to promote the health and food security of all Americans”.

Mass starvation?  It seems that mass malnutrition in an increasingly obese world in which too much food is being produced, thrown away and wasted seems more likely.

It also seems that the Farm Bill, this taxpayer funded piece of legislation, “is out of step with the nation’s priorities and what the American public expects and wants from our food and farm policy.”

And while this funding of the status quo might be good for the chemical companies and for those whose products have to be purchased  by our nation’s farmers in order to grow these two crops, it doesn’t seem to be benefiting the millions of stakeholders in the food supply, nor the farmers themselves, nor the growing number of obese and overweight Americans who rely on cheap, processed foods to feed their families in quite the same way.

A better "Farm Bill" would fund a diverse and healthy food system, especially in light of the fact that a growing number of us and our national economy are being impacted by obesity, diabetes, cancer, allergies and autism, diseases and conditions that are increasingly being shown to have a link to diet and nutrition.

So while you may not have heard of the “Farm Bill” until recently, this Senate bill is arguably one of the most important pieces of legislation Congress will consider this year, and it is set to go to the floor in the coming week.

And if you haven’t heard about it, you’re not alone.  But “unless we – meaning all of us who eat and pay taxes – demand Congress fundamentally change the way it writes the next farm bill, I can guarantee the interests of agribusiness will once again come out on top,” said Ken Cook, president and co-founder of EWG. “We have a real opportunity to compel members of Congress to work on behalf of our health and the environment if they hear from all of us now.  Eaters - it's time to get in the game."

Let’s go, America.  Game on.

CALL TO ACTION: The Farm Bill—the most important legislation when it comes to your food- is about to be voted on in the US Senate. Now is the time to stand up and fix our broken food system. Together, we can create a food system and a Farm Bill that is fairer, healthier and more sustainable for all Americans http://tiny.cc/ff26ew

Health care. You couldn't pick a more loaded political topic (OK, maybe oil) which is absolutely fascinating.  Especially in light of the escalating rates of diseases in our country.  

Because the bottom line is that unfortunately, we are growing sicker by the year and in increasing need of a thriving health care system to address these conditions.

No one wants to admit these things, and yet the Centers for Disease Control continues to release alarming statistics: from cancer being the leading cause of death by disease in children under the age of fifteen, to the escalating rates of asthma, to the increased hospitalizations related to food allergic reactions.  It's not just our health that is coming under pressure, our medical system is, too. 

It's something that I recently addressed as a keynote to a healthcare conference in Boston (with a short interview highlighting some stats below). 

But rather than careen into the darkness, let's not stop and pause for a moment to reflect on the state of our health and our healthcare system.  Let's dialogue, based on the principals of Joseph Schumpeter and that of creative disruption, and take a hard and honest look at the existing model in order to revolutionize the design of a new one.  

No other nation on the planet spends as much as we do on medical care.  As a matter of fact, no one spends more than 12% of their total economy, their GDP, on health care costs.

But according to TIME Magazine, "the most striking aspect of America's medical system remains how much of an outlier it is in the advanced industrial world."

What do we spend?  17%.  So 17 cents of every dollar floating around in our economy is spent in the medical system.  Sure, that's a great model if you are a company in the medical system capturing those expenditures, it drives shareholder return.  But what about the impact that these costs have on our families, corporations and ultimately our economy?

Well, let's take a look.

The fact of the matter is that we do worse than most other countries on almost every measure of health outcomes.  We lag behind countries like Bosnia and South Korea in terms of life expectancy at birth, as well as show elevated levels of infant mortality and depressed levels of patient satisfaction.  

In other words, we're not healthy and we're not happy with the system we've got.

As TIME Magazine writes "Put simply, we have the most expensive, least efficient system of any rich country on the planet.  Costs remain high on every level."

But just because this is the system that we've inherited (consider it a prototype), it doesn't mean that it has to be the system we continue to embrace going forward.  We had the fax machine for a while.  It worked, but then we developed new technologies, smarter, better, more efficient prototypes.  We can do the same thing here.

The landscape in front of us is wide open.  And we know that America's got talent, creativity and a fierce entrepreneurial spirit with which it can drive change.  It's those characteristics upon which our country was founded.

So lend your talent.  Put some skin in the game. Whatever you want to call it.

Let's bring food into the health care equation and let's figure this out.  Because we've got too much at stake, as a country, as an economy and as citizens both at home and in the global marketplace.

The landscape of food has changed.  Not only is it available 24/7 and  marketed to us using mobile apps and Internet games, but it is also full of lots of ingredients that just didn't exist when we were kids.   So while our food may look the same, it now contains  artificial, engineered and genetically altered ingredients that are so new that patents have been filed on them in the United States Patent and Trademark Office.

Not something any busy eater wants to hear.  Especially a busy parent who is doing his or her best to simply get the kids to eat.

But we are quickly learning that the ingredients in our foods - the good ones that include vitamins and minerals and the ones that have the potential to cause harm - have a lot to do with the health of our families.

And if you are just getting started on trying to eat a little cleaner or reduce your families exposure to artificial ingredients, you may be hearing about something called "genetically engineered foods."  If you haven't heard about them, you're not alone.  While countries around the world labeled these ingredients when they were introduced in the 1990s, we didn't here.

So a lot has changed in our food in the last decade, and given the juggling act that most of us perform on a daily basis, coupled with the fact that these new ingredients were never labeled, it's no surprise that we are only just beginning to have this dialogue around the labeling of these ingredients here in the United States.  States like California, North Carolina and other have taken a lead on it.  But the dialogue is now being held at the national level, with millions of citizens calling on the FDA to do the same.  So we put together a short Q&A, working  with researchers who have not accepted funding from or developed patents for the corporations developing these new products, to pull together this information for you.

FACT SHEET: GENETICALLY ENGINEERED FOODS